Two operators, one product: how we scope a full build engagement

Most agencies scope an engagement by counting heads against a Gantt chart. We scope by counting milestones against a fixed timeline, with two operators driving the whole thing.

A Full Build engagement starts with a 48-hour teardown — a one-page document that captures the scope, the obvious risks, and the milestone map we think will work. That document is free and non-binding.

If you want to move forward, we turn the teardown into a kickoff brief: scope statement, milestone definitions, acceptance criteria for each, a fixed price tied to the milestones, and an explicit list of what is and isn’t in scope.

From there it’s execution. We run three tracks in parallel — product/build, compliance/ops, and GTM — with weekly milestone reviews and a public Slack channel that you’re in. No status reports, no PMO overhead, no game of telephone between you and the build.

The whole model is designed around one constraint: two operators have to be enough to ship a real product. Everything we don’t need to do, we don’t do.